What are Instagram Reels?

Instagram reels are short videos you can share with your followers or anyone on Instagram. Videos are capped at 30 seconds; you can record one clip or multiple clips that add up to 30 seconds total.

As of now, the reels feature is not available to everyone. You may be able to see reels on your Instagram account but may not be able to record them. Let’s hope that everyone can use reels soon!

What can you do with reels?

You can customize your reel by adding audio, AR (augmented realty) effects (think face filters), aligning objects from reel to reel, and speeding up or slowing down the video or audio in your reel.

Then, you can share your reel to your Story, to your followers, or in a direct message. If you share your reel to your Story it will behave like a regular Story, meaning it will not appear on your profile and will disappear in 24 hours. Reels shared to your Story will also not be available in Explore. If you’re a business seeking exposure, you may not do much sharing of reels to your Story because it won’t help you grow your followers. If you already have a large follower base then sharing reels to your Story makes more sense.

Instagram reels in my feed

Suggested reels will appear in a user’s feed, similar to the way that Stories do. Users can also hit the search icon and see a suggested reel; tapping on it will take the user to the reels feed. Lastly, users searching exploring a specific hashtag (such as #usvi) will see reels matching that tag in their search results.

You’ll know it’s a reel in your Intagram feed by the icon in the lower left

How do you use reels?

Since reels are short clips, why not show off our islands’ beautiful scenery? Believe it or not, people want to see even the most boring tasks when they’re backed by blue skies, swaying palm trees, or turquoise blue water.

If you’re in the tourism or service business you can give future customers a feel for what it’s like to do business with you. Share clips of getting ready for a scuba dive or snorkel, a beautiful view from a hike, the sunset, or bringing in a fresh catch. The possibilities are, like Instagram itself, endless.

Instagram has a good reels introduction page to help you get started. Need help doing more with your Instagram? Let’s talk!

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