5 Things Not to Miss at Jump Up

Mocko Jumbies at Jump Up in Christiansted, St. Croix, U.S. Virgin Islands

Jump Up is a quarterly St. Croix event that has something for everyone. Sponsored by the Christiansted Restaurant and Retail Association, downtown Christiansted’s streets are closed and merchants’ doors are open. Typically, a theme associated with each event (last week’s theme was Valentine’s Day). Any time of year, Jump Up is simply a good time. Here are five things not to miss:

Food trucks

Walking up and down the streets of Christiansted you’ll see a food trucks and other non-truck food vendors selling Crucian specialties – pates, roti, johnnycakes. Eat as you stroll or find a curb to sit on as you people watch.

Street vendors

St. Croix is full of artists, many of whom do not have a store front. Jump Up is a great place to find artists exhibiting their wares such as jewelry, prints and clothing.

Steel drum bands

St. Croix has several steelpan groups, comprised of students. The ting-ting-ting of the steelpan is delightful in person, and you’ll surely recognize the songs. Stop for a while and listen…these kids make beautiful music.

Mocko Jumbies

No visit to St. Croix is complete without seeing a mocko jumbie up close. While mocko jumbies are not unique to the U.S. Virgin Islands, the Department of Tourism made the mocko jumbie part of its logo. Men standing 12 feet tall wearing colorful costumes are more than just a great photo opportunity. Watch them walk through the crowd with ease. Amazing!


Most of the retail shops in downtown Christiansted stay open late for Jump Up. Make sure that you step off the street to browse or buy – some offer a Jump Up discount.

I enjoy everything about Jump Up, but what I enjoy most is running into friends, meeting new people and getting to know business owners. Jump Up is an event that makes us proud of our community, while showcasing the best of St. Croix.

Why the Crucian Christmas Festival is Perfect for Social Media

The Crucian Christmas Festival is the island’s signature cultural event of the year. In fact, it’s not fair to refer to it as one event as there are dozens of elements that make up the celebration. Feel the culture, appreciate the food and revel in the excitement – all in one day or over the course of a month. You can experience it in any way that suits your style. Just be sure to experience it.

So…where does social media come in? Any time AND all the time! It’s easy to fit the Festival celebration into your business’ social media plans:


Does your business contribute in some way to the Festival festivities? For example, provide supplies to food vendors, contribute to troupe costumes, or exhibit at the arts and crafts fair? Snap a picture and post it on your page. You’ll demonstrate your contribution to our unique culture.


 While much of the Festival takes place on St. Croix’s west end, it’s an island-wide celebration. Regardless of your location, plan specials and giveaways throughout the weeks leading up to and during Festival. Post them on your page and give your fans a reason to like and share your posts. It’s a great way to show your St. Croix pride.


With much of the island shut down between Christmas and Three King’s Day your followers may have more time to be online. Make sure you create events on your Facebook page and promote them on your other social channels to get the most visibility.

One of the nicest things about living on St. Croix is slowing down at the holidays to celebrate the past year’s accomplishments with friends and family. We’re all trying to live our best life in this community and there’s no better time than Festival to celebrate the best of where we live. Social media connects us all. Share the joy of the celebration with your island family!

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